Momentum Newsletter

November 2008 Vol. 11

 

front card

 

In This Issue

  • Shari's Introduction
  • Disability Insurance
  • Networking 101
  • Pam's Real Estate Investment Corner 

 

Shari's Introduction

 

November, hard to believe that there is only 7 weeks to Christmas! Holy cow, time is flying by. It seems the older I get the faster it goes too!
 
Well the last few months have been quite a ride in the investment world to the likes we have never seen before - bearing in mind , that is what we said when the last time... It is amazing to me how it has become such a water cooler topic of conversation - especially with the attention the media is giving it. The market has always gone up and down, dramatic as it is right now, now is the time that you should stand back and really reconnect with your goals and your dreams. I find that people are confused and not sure what to do because there is so much advice and "sky is falling" fear mongering from the media and the likes. Why do they do this? Because fear sells. You need to stay focused on your own financial situation and your personal life goals. 

 

I suggest your write down your fears, concerns, and all the conflicting information that you are getting and talk to your advisor who knows YOU and YOUR goals. Together you decide on the best course for your financial plans. Any way you look at it, losing money is never an enjoyable situation.  Losing more than you invested in the first place is even less pleasant. That's why the most important thing you can do to maintain control is to continue to focus on the smallest denominator:  income. What's the impact on your current income? Where can you replace lost income from?  What is the impact on your long-term income? Do you have income protection?

 

 

 

 

 

 

 

Have you noticed that people who are good Networker's seem to move around the room in a graceful flow and rhythm? They really make it look easy and they even seem to enjoy it! Have you talked yourself into believing that you will never be cut out to be a successful networker? Do you believe that networking is outdated and unnecessary in a transparent world of process, procedure and technology? Well it is not! Some of my friends call me the network queen because I am always out and about and getting involved. It is has made a huge difference in my business and so I have included an article with some networking tips for you.
 
Pam Moreside has some great tips on real estate for you too, see her article below.
 
Before I go, I lost a friend in October - he was 47 years old - same age as me, to cancer. We got his affairs in order before he died. Being able to help him was once again confirmation to me of why I do what I do. I was able to make a difference to his widow and help her get through these tough times. That feeling is priceless.
Please make sure that you have current wills and you have talked with your loved ones about your finances, house titles, bank accounts, to name a few. Insurance can make a huge difference when the last thing you want to worry about is finances. Godspeed Joe.....

 

 

 

 

 

Disability Insurance

Disability Insurance can protect finances                                             

 

We buy homeowner's insurance in case the roof caves in, and collision insurance in case the car gets banged up. But the money machine that pays for these things often goes uninsured, or under-insured. That money machine is your ability to earn income, and if you are injured, become ill or disabled and are unable to work; the money machine will stop producing cash.  


How, and for how much, you insure yourself depends on your earning power, your dependents and other insurance coverage you may have through your employer. But most people don't understand the details of their group insurance plan. They may not realize until it's too late that the plan falls short of their specific needs.
Group plans are tailored to the average person. It may not be adequate to meet your particular needs. The most important part of your group disability plan is sometimes difficult to find in all of the paperwork. It's the definition of disability. You are only covered if you are disabled as defined in the policy. Because different plans define disability in different ways, it is important to have an understanding of what qualifies as a disability under your plan. Two common definitions in policies are "any occupation" meaning if you can do any work you are judged not to be disabled, and "regular occupation" whereby you are judged to be disabled if you cannot do your regular work. Many plans are a combination of the two.


If you are a chartered accountant and you were to lose your short-term memory, you couldn't work as a chartered accountant, but you might be able to get a job at McDonald's. If you didn't have the right kind of plan, your disability coverage might not kick in because you
are still able to work.


Also, if you change jobs, you won't take that group coverage with you. If you are counting on a disability plan to replace your income, you may need to get a top-up policy. The cost will vary depending on age, risk level of your job and the amount of coverage. Premiums for an oil rig worker will be more than for someone who works in an office.
Canada Pension Plan has a disability component, but it's often harder to meet the criteria... severe and prolonged... Obtaining CPP disability can be more difficult.


While disability insurance is designed to replace regular income, if someone becomes seriously ill, there can be other financial demands that exceed day-to-day expenses. These could include drugs or treatments that aren't covered by provincial medical plans, treatment outside of Canada or home modifications to accommodate a disability.
That's why critical illness insurance is available to protect you against the financial impact of a diagnosis of a critical illness, such as cancer, heart attack or stroke. Young workers, especially, may find that in the event of a critical illness they do not have adequate resources they can liquidate in order to deal with the situation. Critical illness coverage provides funds - in a tax free lump-sum payment - if you are diagnosed and survive a specified illness. The money can be used for any purpose.  

 
Nobody wants to accept a radically reduced quality of life in the event they become disabled. Insuring your income stream is one way to prevent that from happening. With the unstable economic times we are faced with right now, it has never been more important.
It can happen when you least expect it. With life insurance, you're buying it to protect somebody else. But with a disability or suffering a critical illness, you will still be around to live with the consequences.

 

Networking 101

Networking is the best marketing device of even the most cash-strapped home-based entrepreneur. It is based on an inexpensive endeavor using a simple skill: talking. As a result, networking is also referred to as "word-of-mouth marketing" because it is based on talking to people about what you do and listening to find out how to serve them.

 

The best networkers do not even know that they are networking - they are simply being good conversationalists; adept at becoming visible; talking and responding, and getting to know people.
However, many people are put-off with the idea of networking. Some view the practice akin to "politicking" requiring an extremely outgoing personality willing to approach anyone who would care to listen. Many start-up entrepreneurs also have a hard time approaching other people - particularly strangers - about their business. It may be the fear of speaking out to a total stranger, or the fear of coming on too strong or aggressive. Others let their insecurities take the better or them, while some people fail to network simply because of laziness. As a result, many formal gatherings and social situations become lost opportunities to spread the word about their business.
Everyone you meet is a potential customer or a valuable contact. Marketing is simply spreading the word around, and it is a big loss if you continuously pass up opportunities for networking.

 

Schmoozing pays. In fact, the growth of any business is directly correlated to the number of people who knows about it. Doing more of networking allows you to develop more contacts in your field and to exchange information with your prospects. It can help you find out the concerns of your prospects and who is fulfilling them; what's happening in your industry; and who needs what and who offers what. It is basically an entrepreneur's tool for relationship building.

 

Successful networking entails harnessing your people skills. But it doesn't happen overnight, particularly for those who are not natural social butterflies. It requires careful orchestration and good manners, too. Here are several steps to help you become an effective networker:

 

1. Prepare a plan. Networking goes beyond greeting people. You need to prepare a step-by-step plan for how you'll build relationships and how you can effectively tell your story. It entails getting to know people who will either do business with you or can introduce you to people who will. When people ask you what you do, make sure you have a clever opening line to introduce yourself and your business. 

2. Learn to communicate more easily.To be a good networker, you need to work on your ability to make small talk. You need to be able to articulate what you do in clear, easily understandable, and memorable way. Imagine yourself in a cocktail party or industry luncheon full of potential prospects. Set a goal of meeting at least two people in one event, slowly increasing the number as you become more comfortable with the art of schmoozing. Once you are at an event, do not stand around with appetizers in hand waiting for other people to approach you. Go out, head straight to people you do not know, and start a conversation. You will defeat the purpose of networking if you continuously stick with familiar faces. Get interested in what others are offering or saying without being abrasive. Good networkers are good listeners, too. 

3. Identify your prospects. Know your most likely market, and learn where you will find them. Research as much as you can from the ideal prospects for your business. How do they get their information? Do they live nearby? What activities do they participate in? What organizations do they belong to? The more you know about your customers, the easier you can reach them. 

 

4. Start with people you know. Look at your roster of friends, colleagues, acquaintances, and people you have come across in your lifetime. From among your friends, identify whom you think might be able to help you the most. 

5. Get involved. A key to successful networking is to get involved. Participate in organizations, events, professional groups and social clubs that offer opportunities for you to meet and greet. Participate in numerous networking groups, join your chamber of commerce, and attend conferences and training seminars. With the advent of the Internet, you can also network in online newsgroups and discussion boards. The key is to list every opportunity to network and develop win-win relationships with your contacts. 

6. Make networking a part of you. Make it a point to meet new people wherever you go - whether you are on the plane, waiting in line at the bank, or fetching your child from school. Be generous in giving away your business cards (and bring lots! ...drives me crazy how many times I go to networking functions and someone does not have cards! Be prepared!)

 

An established business has the luxury of satisfied customers spreading the word about the business. Until your business is self-sustaining, you need to start opening your mouth, spreading the word about your venture to all your friends, relatives, acquaintances, then later on, even strangers.

 

Pam's Corner

 

The Changing Markets - For Better or Worse
 
In Shari's last two Special Reports she talked about the fear abounding with the changing real state market in the US and Canada, the sub prime crisis and the resulting market meltdown. It is a scary time for many - especially those who have suffered a substantial loss on their retirement investments. It is hard to be optimistic at a time like this when the media bombards us with tales of doom and gloom but as Shari said: history always repeats itself and history shows that directly following a major market change is a turnaround where very substantial gains can be made. It is during the "crisis" time that smart investors get positioned for what is to follow.
 
Market corrections are normal in all investment areas and Real Estate is no different. Even in an upward market where the fundamentals are strong (and I still feel Nanaimo and many other towns on Vancouver Island fall into this category) it is not a straight line upwards. There are plateaus and dips along the way as the market continues to climb. 
 
There has been a lot of concern in Nanaimo about the recent market changes and just like the big sub prime crisis and all the reports of disaster for all, it has been vastly over-hyped. Yes, prices have taken a dip. A very small dip. Last month the average sale price of a Single Family Home in Nanaimo went down by 2% from last year. BUT - that is the only month in 2008 that they have gone down - every other month the price of a Nanaimo home has risen by 4% to 16% for a yearly average to date of 10% increase.

 

And if you remember back to the first article I wrote in the May newsletter, real estate is a lucrative and quickly appreciating vehicle because of leverage. So if your home, or investment property (only) goes up by 10% this year and it is leveraged by 75% (25% your money and 75% the banks) you still made over a 38% increase on an average priced home! Even if prices continue to go down and the end of the year does see a smaller appreciation number like 4% or 5% remember leverage AND that real estate like most smart investing is a long term investment.
 
Now in all markets there are cycles. There is always a time to buy and a time to sell. We've been in a strong sellers market for the past few years. When the market begins to slow and turns from a sellers market to a buyers market it is the perfect time for investors to add to their portfolio. The prices in Nanaimo were getting too high to find properties that would generate positive income but I am seeing more and more opportunities to purchase decent properties that cash flow nicely right now. Because the market is slower the savvy buyer has more time to do their due diligence, shop around and not get swept away by emotions and the pressures of an overly active market. This is an excellent time to buy and get positioned for the next upswing.
 
If you are a homeowner or investor that absolutely must sell a property then effective marketing will be crucial. This is not the time to test the market with an inflated price because that is what the neighbour got back in May. Sharp pricing and proper presentation are essential now. Have it professionally staged, do a pre-inspection and have all the minor repairs done and listen to your realtor when they suggest a price. If you can; wait until the spring. That is usually considered a better time to sell anyway and some of the fear that is driving this downturn may have settled somewhat by then.
  
The market will pick up again. History DOES repeat itself. And preparing now can make you a lot of money down the road.
 
When the markets give you lemons, make lemonade. 
  
Pam Moreside

(250) 729-1411


Stats from: Vancouver Island Real Estate Board. MLS Statistics